Integrating-Social-Media.pdf (application/pdf Object)

Interesting (if a bit worrying) white paper on social network marketing - provides an interesting insight into what companies are being told about social networking.

Its major categorisations are:

• Leverage points of enthusiasm
• Humanise your brand
• Don’t just start a conversation, join a conversation
• Make participation easy
• Shine a spotlight on UGC
• The ladder of participation