Throughout the 20th century we created wealth through the vertically integrated corporation. It did everything from soup to nuts. Why does the firm exist? If markets are the best mechanism for determining how goods and resources are allocated, why isn’t everybody an independent contractor at every step along the way in production? The answer is collaboration costs. Because the web drops collaboration costs, consumers can now produce.
Don Tapscott in the film Us Now (http://watch.usnowfilm.com/)
